i-Cell
Company Profile
 
i-Cell carries global mobile phone brands like Motorola, Sony Ericsson, Samsung and Nokia. It is a dominant player as well in after sales support providing repair and technical service for handsets under i-Cell warranty via the first i-Cell Authorized Service Centre located at 49, Opebi Road, Ikeja Lagos. The Nigerian arm of the company, i-Cell integrated Services Limited was incorporated in April 2006. Since its inception, i-Cell has been always an advocate of original and warrantied handsets. an extensive reseller network that operate all across key strategic areas to ensure wide market coverage.
 
 
i-Cell
i-Cell has been adopting double play strategy of setting up a retail concept store whilst maintaining its number one mark in its product distribution and after sales service (Repair & Customer Care Centre). The focus of its product and service features benefits of buying a mobile phone with warranty marked by an i-Cell hologram. The company has beefed up its brand communication efforts through high impact advertising and massive campaigns geared towards warranty. Furthermore, it has an extensive reseller network that operates all across key strategic areas to ensure wide market coverage.
PHOTO ON LEFT: i-Cell won Best Overall Distributor 2005 award
Key Events
2001 i-Cell was originally trading computers
2002 i-Cell partnered with Nokia for distribution in Africa
2005 Awarded by Nokia as “Best Overall Distributor” in MENA Region
2006 Inception in Lagos, Nigeria
  Launch of the 1st i-Cell Authorised Service Centre in Ikeja, Lagos
  Rolled out Nokia-Win-A-Million Consumer Promotion
  Recognized by The West African Direct Marketing Awards as “West Africa’s Best Mobile Distribution Company” of 2006
  Participation in Expo Nigeria in Lagos
  Participation in East Africa International Trade Expo in Dar-Es-Salaam
  Participation in the 6th West African International Telecommunication and Information Communication Technology Exhibition in Lagos
  Participation in the 5th Nigeria Telecommunications Forum in Abuja
  i-Cell partnered with Sony Ericsson for distribution in West Africa
  Launched Motorola Win A MotoBike Consumer Promotion
  Recognized as one of the “Top 25 Most Outstanding Brands of 2006” by Financial Standard
2007 Awarded “Leadership in Nigeria Merit Award” by Times News
  Recognized by The West African Direct Marketing Awards as “West Africa’s World Class GSM Telephone Set Marketing Company” of 2007
  Partnered with Motorola for “Phones For Free” Consumer Promotion
  Opening of i-Cell Concept Stores
     
i-Cell
 
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